The Five Needs of Creative People

On August 30, 2012 by Tyler Reagin

1. Creative people need to be heard.

Creative types are truly gifted individuals who have a million things to offer. If they never have a chance to at least share an idea or an opinion then over time they will stop giving them. You don’t even have to choose their idea. They just want to know that it was heard.


2. Creative people need to feel apart of the team.

Often times creative people can be left alone to come up with ideas, write songs, etc.

After working with musicians, writers, and designers for years, I have realized that creative types love to come up with ideas but find more energy doing so in a group. Some of the best songs ever written were written in groups. Figure out how to keep them in the process with the doers of your team.


3. Creative people need accountability.

So often people that don’t understand the creative person will allow them to get away with a lack of professionalism. I have seen the opposite to reveal the most fruit…hold them to a higher standard of excellence in their organization, communication, and details. When you coach and teach your creative people to focus on more than just coming up with ideas and move to accomplishment, you will see an incredible combination! When creative types fight to be organized, they gain WAY more influence, and their ideas will begin to go further than they imagined.


4. Creative people need to feel cared for.

Every creative person I have worked with over the past ten years responds best in one environment…a place they feel cared for. In fact, that is true for everyone. If they believe that you care more about them than what they do for you, you will find that they are truly going to blossom. That has been a central value for my leadership over the years, and I am careful to hold it front and center. Yes, they work FOR you, but help them want to work WITH you.  


5. Creative people need vision.

Again, boundaries are not the enemy of creative people. Lack of vision will kill them. If we cannot figure out where we want them to go, then they will spin their wheels without ever feeling like they are moving toward the goal. Do not be afraid to give them direction with clear boundaries. Doing so will allow them more time on the idea and less time figuring out where to start!

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